Insights Association calls for US consumer data privacy law

US – The Insights Association has joined the US Chamber of Commerce and 36 other US business trade groups in calling for a consumer data privacy law to protect consumers and market researchers.

US Congress

In a letter sent to the leadership of the Senate Commerce Committee and House Energy & Commerce Committee on 28th January, the groups called for “legislative action needed for a comprehensive national privacy law” and suggested common principles to underpin legislation.

“Such action will increase access to employment, education, health care, communications and ability to meet family needs,” according to the letter.

“Furthermore, a national privacy standard will help start-ups and main street businesses to compete on a broader scale, helping to lower prices and widen consumer access to goods and services. These policies are also necessary as technological developments, including the increased application of artificial intelligence throughout the economy.”

According to the letter, a national privacy law would begin with “a federal privacy framework that fully pre-empts state laws related to data privacy and security to establish a uniform privacy standard”.

The signees argue that businesses and consumers would both benefit from “certainty and consistency with regard to laws and enforcement of privacy protections” and “lose when they have to navigate a confusing and inconsistent patchwork of state laws”.

Other necessary principles the letter advocates for include individual rights, transparency, responsible data use, security, the preservation of beneficial data uses, protections for small businesses, and reasonable enforcement and collaborative compliance.

Last year, the Insights Association supported amendments to the American Privacy Rights Act in congress, although the bill later failed.

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