Insights Association calls for additional CCPA changes

The organisation said amendments were needed to ensure "consumer privacy in California and streamlining CCPA compliance for both businesses and consumers".

The association has filed its comments with the California Attorney General saying that almost all members of the Insights Association – whether or not they are based in the California – will be affected.

It stated that its members "will fall within the jurisdiction of the CCPA due to the fact that personal information of California residents is collected and transmitted for legitimate purpose by marketing research and data analytics companies and organisations in most instances."

The redrafted CCPA rules do include changes, some of which are in response to concerns raised by IA in December.