NEWS14 May 2018

Insight agency Flood + Partners launches

News UK

UK – Insight startup Flood + Partners has launched in London, established out of Voodoo Research.

Founded by Vaughan Flood and Luke Cadman, the pair previously led the quantitative team at Voodoo Research. The company has now split into two new agencies – Flood + Partners, and Folk, which is focused on qualitative.

Based in Holborn, London, Flood + Partners aims to bring a qualitative approach to quantitative, with a focus on respondents' subconscious emotional reactions. Current clients include Officeworks, Dr. Martens and World Animal Protection.

Luke Cadman, partner at Flood + Partners, said: "We don’t do ‘standard’ research. Nowadays it’s easy getting data. The hard bit is finding meaning – to hear the signal above the noise, to get to the ‘why'. That’s what Flood and Partners was set up to do."