NEWS14 August 2012

Innovation fund invests in analytics startup

Asia Pacific Financials

INDIA— The India Innovation Fund has invested an undisclosed amount in analytics agency iKen Solutions, which specialises in developing artificial intelligence analytics to help companies create personalised experiences for their customers.

Mooga, iKen’s analytics tool, is designed to be integrated into web services, applications or access interfaces where it can deliver tailored content.

Ashwin Raguraman, VP at the India Innovation Fund, said: “Providing unique customised experiences to a consumer will be the cornerstone around which businesses will differentiate themselves. iKen Solutions’ analytics platform will help industries catalyse business transformation to benefit customers.”

Raguraman has joined the board at iKen as a result of the investment.