NEWS22 September 2011

Indian readership studies complete merger

Asia Pacific M&A

INDIA— The National Readership Survey and the Indian Readership Survey have completed their merger to create a new print measurement organisation in the country, the Readership Studies Council of India (RSCI).

IRS owner the Media Research Users’ Council and NRS owner the National Readership Studies Council have been in merger talks for two years, and have now sealed the union, reports

Ten members of staff from each organisation will form the board of the new RSCI, and the website reports that MRUC chairman Hormusji Cama is believed to be a “key contender” for the role of RSCI chairman.

For continuity purposes the survey will continue to be called the Indian Readership Survey.