FEATURE9 January 2017

In The Blink of an Eye

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Features Impact Technology

Scientists have found that the way in which shoppers look at, and assess, products on the shelf can influence their response to the goods. By Jane Bainbridge

Eye movement, when scanning supermarket shelves or viewing items online, is often directionally specific. In shops, people look at products in a particular order. Online or when watching TV ads, people often look in a particular direction when processing ...