NEWS6 August 2012

iMotions adds Affectiva biometrics to eye-tracking platform

North America

US— Eye-tracking software firm iMotions is to add insights from Affectiva’s Q Sensor biometric testing service to its offering.

Information from Q Sensor, which uses a wireless biosensor to measure electrodermal skin activity (EDA), will be “bundled” together with the iMotions eye-tracking tool and offered to market researchers and universities.