Kerry Hecht Labsuirs of Echo Qualitative, Naomi Gooblar of MindSpark Fieldwork, Martha Llobet of Q2Q Global and Nikki Lavoie of MindSpark Research International have joined forces to create a strategic offering for buyers of market research services.

The collective’s aim is to give clients and agencies a broader reach of services and territories, so that working with any of the individual agencies gives access to the other three’s resources. There will be a single point of contact for smooth interactions. It also claims to offer more competitive pricing, with inter-network discounted rates.

Hecht has been in the industry for 25 years and launched her own agency after working for Dub and Hall and Partners. Gooblar has been in the industry for 20 years and launched her fieldwork agency in 2016, after previously running FieldBox. She has also worked at agencies including Viewpoint, ORC International and Ipsos Mori. 

Llobet started Q2Q after a long stint with Estudio Silvia Roca in Spain, and has also worked for Millward Brown SP and TNS UK. Lavoie began MindSpark Research three years ago after working as a qualitative specialist in both the US and France.