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NEWS22 January 2013

Iglo Group hands global concept test remit to Marketing Sciences

Europe New business UK

UK — Iglo Group, the frozen foods company formerly known as Birds Eye Iglo, has awarded its global product concept testing contract to Marketing Sciences for the second year running.

The contract requires Marketing Sciences to work with the fish finger and frozen veg firm in its 11 key European markets, providing a consistent approach to assessing and optimising the potential appeal of new products within Iglo’s innovation pipeline.

Iglo group insights director Hervé Bullot said: “Marketing Sciences has helped us establish effective and consistent MR validation standards across Europe that did not exist 18 months ago at Iglo. Consequently we are now more confident that we constantly improve our NPDs and only launch best-in-class innovation that meets our consumer needs.”