NEWS11 April 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – ICM Unlimited has launched the Policy Emotional Certainty Score (PECS), a tool that combines opinion research with an emotional component to pre-evaluate policy ideas and campaign messages.
The PECS is a single measure aimed at policy-makers, political campaigners and communications experts who are seeking to understand at an early stage in the developmental process whether or not their concept has the potential to bring about behavioural or attitudinal changes.
The measure has been developed by Martin Boon, director at ICM Unlimited (pictured), and combines ‘explicit survey response with implicit attitude testing, merged together via a data science algorithm'.
“Using cutting edge research technology and data science tools, the PECS Index complements traditional polling by integrating the subconscious beliefs of voters: how much do people responding to a poll really believe what they are saying?" said Boon.
"Too often political and policy campaigns have focused on what is explicitly seen to be important rather than what moves people, sometimes with catastrophic consequences. This tool will help guide policy-makers frame and deliver their message in a much more resonant way.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Resources Group
Account Manager – Online Market Research Platform
£35–50,000 plus strong bonus!
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments