IBM continues analytics acquisition spree with Vivisimo

IBM said the acquisition would “further efforts to automate” the flow of data into analytics applications and help users better understand consumer behaviour, manage customer churn and carry out data-intensive marketing campaigns.

Arvind Krishna, general manager of information management at IBM Software Group, said: “Navigating big data to uncover the right information is a key challenge for all industries. The winners in the era of big data will be those who unlock their information assets to drive innovation, make real-time decisions and gain actionable insights to be more competitive.”

IBM has spent more than $14bn building up its analytics offering, acquiring companies including web analytics provider Coremetrics and analytics software developer SPSS along the way.