NEWS18 February 2016
BELGIUM — The Interactive Advertising Bureau (IAB) Europe has launched a library of programmatic case studies to illustrate good practice and increase understanding.
According to the announcement, the library fulfils part of IAB Europe’s objective "to educate the industry on the strategic opportunity that programmatic offers and brings together buy-side and sell-side case studies from across Europe".
The case studies cover a range of European markets and a number of advertiser and publisher brands, including Burberry, Condé Nast, eBay, Google, Nescafé, Pandora and The Telegraph.
“This initiative is important to illustrate the impact of programmatic in strategy development," said Alison Fennah, executive business advisor at IAB Europe. "We look forward to further collaboration with our members on programmatic trading education through white papers, guides, research and thought-leadership content in 2016.”
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