NEWS27 February 2012
UK— MMR Research Worldwide is setting up a dedicated qualitative research team led by Ian Horritt, who joined the firm as head of qual last year.
Horritt, formerly with TNS, will be supported by Sarah Mole, a senior research executive who previously worked within the client service team at MMR.
The qual team is tasked with developing new methodologies and supporting client teams working with brands in the food, drink and personal care markets.
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