NEWS25 October 2013

HootSuite in Brandwatch tie-up to add new social data to dashboard

Data analytics North America

US — Social media management platform HootSuite has partnered with social analytics firm Brandwatch to integrate their respective products.

Following the integration, social media posts that are collected and analysed by Brandwatch will be “automatically prioritised, filtered, routed and auto-synced” into individual channel monitoring streams within the HootSuite dashboard.

HootSuite CEO Ryan Holmes (pictured) said: “Our partnership ensures that users are equipped with a comprehensive set of social media engagement tools that will allow them to, in real time, stay tuned in to online data that is most crucial and relevant to their needs.”