NEWS9 February 2010

Hitwise internet measurement debuts in France

Europe Technology

FRANCE— Experian has launched its Hitwise internet measurement service in France.

The service will report the internet habits of around 90,000 internet users across 75,000 websites, providing industry and category rankings and data on clickstream traffic activity, search behaviour and keyword research.

Jonathan Hulford-Funnel (pictured), managing director of Experian Marketing services in the EMEA region, said: “From a digital marketing perspective, France has the second-largest broadband population in Europe, and Experian Hitwise is now able to provide marketers with specific insights into customer behaviour as well as competitors’ marketing activities. This data is crucial to improving and measuring online marketing and complements our Experian CheetahMail marketing service in France.”

Hitwise is already operational in the UK, US, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. The first set of results showed that Google was the most visited site in France for the week ending 30 January.