Heron was last at Sense Worldwide where he served as director of innovation after a decade with design firm IDEO London where he last held the role of senior design manager.

Firefly Millward Brown’s UK CEO Cecile Conare said: “Steve has a proven track record of leading and motivating creative teams to help clients meet their business needs. He will play a pivotal role in developing inspirational ways for creative collaboration with consumers and our clients to deliver exceptional results.”