Hearst buys stake in business intelligence firm Stylus Media

US— Media and information group Hearst Corporation has bought a 20% stake in business intelligence provider Stylus Media Group, which is based in London and has offices in New York and Los Angeles.

Stylus tracks consumer behaviour and cultural shifts across industries including automotive, technology, media, retail, fashion and hospitality. It was formed in 2010 and its work spans 50 countries. More than 200 clients, including Ford, Sony, Saatchi & Saatchi and Mulberry, have subscribed to receive the firm’s data.

Hearst Corporation CEO Frank Bennack said: “For all businesses to be competitive, spotting the next trend can mean success or failure. We believe that Stylus offers information that no company should be without. The growth potential is very promising, as is the benefit to our own brands and businesses.”

Marc Worth (pictured), Stylus’ founder and CEO, added: “Hearst’s global presence will help drive Stylus’ business forward in Asia and Latin America as well as its core markets of the US and Europe. Hearst’s investment in both technology and new media businesses makes it an ideal partner and will allow us to meet demand for cross-sector, cross-country design intelligence.”

As part of the deal, Hearst Interactive Media’s president Kenneth Bronfin will take a seat on the Stylus board.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts