Having offered this in France for the past two years, it is now embarking on its global roll-out which will cover 35 offices across Europe, Asia, North America and Latin America.

The new network will work closely with other Havas Group specialists including Socialyse (urban communities), Mobext (cross mobile activation) and Ecselis (performance marketing).

Habra (pictured) joined Havas as co-president of Havas 360 before becoming managing director of Havas Media France. He will report to the global senior management team and be responsible for strategy, innovation and network deployment.

Habra said: “With its vision of audience planning, Adcity offers clients a data-driven approach thanks to its exclusive, proprietary technology platform Adcity Solutions, now deployed internationally.

“Adcity Solution integrates consumer socio-demographic, behavioural, mobility and media data to more efficiently accompany clients through a perfect understanding of their business challenges and their consumers at their most granular geographic level in each country.”