NEWS9 November 2010

Hartmut Scheffler on improving the image of research

Two weeks ago a group of German market research associations launched a poster and radio advertising campaign to promote the value of the industry to the public.

We speak to Hartmut Scheffler of research agency association ADM about the industry’s efforts to explain its work, and the need to draw a clear line between research and marketing activities.

Click here to download or stream the mp3 file.