Harris continues Google partnership with QuickQuery Instant

The company said its new QuickQuery Instant (QQi) service is optimised for short quantitative surveys among either general population or high-incidence targeted populations, and can, in many cases, deliver final results in less than a day.

It’s aimed at bridging the gap between full-service research and DIY tools like Google’s Consumer Surveys (GCS) platform, which powers the new service.

GCS acts as a ‘survey wall’ on the websites of its publisher partners, requiring internet users to answer several quick questions before granting them access to premium content.

Harris Interactive’s president and CEO Al Angrisani (pictured) said: “The beauty of the new QQi offering is that with the survey wall methodology, everybody wins: our clients get fast, affordable answers to their research questions; internet users get access to premium content by completing simple tasks; and web publishers – who receive small payments for each completed interview – get an option to effectively monetise their content without having to erect the dreaded pay wall.”

Harris’s partnership with GCS stretches back to last year when it agreed a collaboration with Google to allow brands to collect customer satisfaction data through GCS and to benchmark themselves against industry competitors.

QuickQuery Instant is an extension of Harris’s existing QuickQuery fast-turnaround omnibus service.