Hansa and Ipsos make joint bid for Indian Readership Survey
The IRS is the result of the merger of two previously separate surveys, run by the National Readership Studies Council and the Media Research Users’ Council (MRUC), which was announced earlier this year.
Hansa Research ran the MRUC’s old IRS study from 2003 onwards. Managing director Ashok Das said: “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring a number of new ideas into the IRS.”
Mick Gordon, CEO of Ipsos in India, added: “We believe we can add significant value to Hansa’s proven expertise and experience on the ground in India.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments