NEWS17 April 2012

Hansa and Ipsos make joint bid for Indian Readership Survey

Asia Pacific

INDIA— Hansa Research and Ipsos have entered into a memorandum of understanding to jointly bid for the new Indian Readership Survey (IRS), which kicks off next year.

The IRS is the result of the merger of two previously separate surveys, run by the National Readership Studies Council and the Media Research Users’ Council (MRUC), which was announced earlier this year.

Hansa Research ran the MRUC’s old IRS study from 2003 onwards. Managing director Ashok Das said: “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring a number of new ideas into the IRS.”

Mick Gordon, CEO of Ipsos in India, added: “We believe we can add significant value to Hansa’s proven expertise and experience on the ground in India.”