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NEWS24 January 2011

GutCheck signs up uSamp as panel partner for DIY qual service

New business North America

US— USamp has been named as panel partner to GutCheck’s do-it-yourself online qualitative research service, responsible for the automated delivery of screened and qualified participants.

GutCheck’s platform allows companies to carry out one-on-one 30-minute interviews with consumers, priced at $40 per interview, including respondent incentive.

In keeping with the DIY spirit, clients of the service can conduct the interviews themselves, though professional moderators are available at additional cost.

GutCheck is headed by co-founder and chief executive Matt Warta (pictured).