Guardian launches ad effectiveness panel
UK— Guardian News & Media (GNM) has launched an online panel to offer its advertisers a quick and cost-effective way to gauge the impact of their ads.
The panel is the latest tool to be added to GNM’s Brand Aid ad effectiveness services. It is provided by Swedish media researcher RAM, based on a panel of more than 2,000 readers of the Guardian and its website, and more than 1,500 readers of its sister Sunday paper the Observer.
GNM says the online surveys, delivered by email, can gauge the response to ads by readers in terms of perception, attention, cognition, memory, emotion and behaviour, delivering results within seven working days.
Author: Robert Bain

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments