NEWS16 June 2010

GroupM signs for Arbitron radio ratings

New business North America

US— GroupM has signed a multi-year deal with Arbitron to receive radio ratings from all the firm’s portable people meter (PPM) and diary markets.

GroupM serves as a parent company to other WPP-owned media agencies Maxus, MEC, Mediacom and Mindshare, and its primary purpose is to “maximise the performance” of the media communications agencies in their work with advertisers.

Lyle Schwartz, managing partner and director of implementation research and marketplace analysis at GroupM, said: “Our clients need high quality measurement tools to guide their media buying strategies and help track the return on their investments.”