GroupM announces consumer and media insight tool

Live Panel is intended to help GroupM agencies to develop targeted media plans and measure outcomes. The new platform connects with multiple data sources across Kantar’s data and research assets and integrates with the bespoke planning tools of GroupM’s media agencies to ‘accelerate the time from insight to planning to implementation'.

"Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviours than anyone else," said Irwin Gotlieb, chairman, GroupM Global.

"Live Panel operationalises this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage."