NEWS11 February 2013

Greg Rowland forms The Semiotics Alliance


UK — Greg Rowland has re-launched his 18-year-old business Greg Rowland Semiotics as The Semiotics Alliance.

The move reflects the growth of the company. “It’s no longer the one-person operation that it was,” says the firm’s website. “The business has outgrown its name.”

Ten people make up the Alliance, including Rowland, CEO Ruth Somerfield, creative director Emily Hayes and Louise Jolly, director of analysis. On top of that, the Alliance has a network of more than 50 analysts in 30 countries.

The company is online at