NEWS29 May 2019

GRBN to launch new insights handbook

News North America

US – The Global Research Business Network (GRBN) has begun work on the second edition of its handbook, Invest in Insights.

The second version of the book will include new examples of insights ROI measurement and advice on implementing ROI measurement programmes.

The GRBN and its partners will also conduct research in the coming months on how the insights function is becoming more focused on business impact, with the book to include findings.

Andrew Cannon, executive director at GRBN, said: “While version 1.0 has enabled insights leaders to embark on the ROI of insights measurement, this focus on building the business impact of Insights will encourage even more to use the framework and not only measure the ROI of insights, but actually increase the impact their teams are having on the business.”