NEWS24 May 2019

Google facing Irish privacy probe

Data analytics Europe GDPR Media News Privacy Technology

IRELAND – The Irish data protection regulator has begun an inquiry into how Google’s Ad Exchange processes personal data.

Google offices_crop

The probe has arisen from the Data Protection Commission (DPC)’s wider ongoing investigation into data protection compliance in personalised online advertising.

The DPC said it had received a number of submissions against Google, including from web browser Brave, which claimed that the company’s DoubleClick/Authorized Buyers system has led to a “massive and ongoing data breach”.

The watchdog will establish whether Google’s processing of personal information during advertising transactions complies with GDPR. Google’s data retention practices will also be examined.

A Google spokesperson said: “We will engage fully with the DPC’s investigation and welcome the opportunity for further clarification of Europe’s data protection rules for real-time bidding. Authorised buyers using our systems are subject to stringent policies and standards.”