NEWS11 October 2021

Google bans climate misinformation monetisation

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US – Google has introduced a ban on the monetisation of YouTube content that contradicts scientific consensus on climate change.

Helicopter flies over forest fire

Google said it will prohibit adverts from running on YouTube videos and other content referring to climate change as a hoax or a scam.

The policy, which begins from next month, will also include content that denies long-term climate warming trends and claims denying that greenhouse gases or human activities contribute to climate change.

Advertisers will also be prohibited from running ads containing climate-denying claims.

Preventing the monetisation of videos will not remove the content itself from YouTube. 

In a blog post announcing the policy, Google said: “When evaluating content against this new policy, we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim.”

The company will use a combination of automated tools and human review to determine which ads and content are violating the policy, applicable to publisher content, Google-served ads and YouTube videos that are monetising through the platform’s partner programme.

Google said it will continue to allow ads and monetisation on other climate-related topics, including public debates on climate policy and the varying impacts of climate change.