NEWS4 July 2013

GMR Marketing expands music service to include insights

Data analytics North America

US — Entertainment, sports and lifestyle marketing agency GMR Marketing has expanded its music service to include research and insights.

The company aims to match artists and composers to relevant brands to reach music fans through research, strategy and live and digital events amongst other new offerings and recent partnerships have included Deadmau5 (pictured) and the Rolling Stones.

GMR CEO and chairman Gary Reynolds said: “These partnerships will be driven around social media, mobile and analytics which we expect will continue to shape the future of music marketing.”