NEWS15 August 2013

GM dealers get customer feedback app

New business North America

US — Maritz Research has created an app to get customer feedback to General Motors’ dealers.

General Motors conducts routine surveys of customer satisfaction and traditionally this was sent monthly via a paper report or weekly through a website but the DealerPulse Mobile app sends up-to-date feedback from customers straight to dealers’ smartphones and tablets.

“The future of customer satisfaction research rests in mobile reporting,” said Ron Kleinfelter, director of business management at Maritz Research. “It’s critical to know what your customers are thinking, especially if they’ve had a less than perfect experience.”