GM dealers get customer feedback app

US — Maritz Research has created an app to get customer feedback to General Motors’ dealers.

General Motors conducts routine surveys of customer satisfaction and traditionally this was sent monthly via a paper report or weekly through a website but the DealerPulse Mobile app sends up-to-date feedback from customers straight to dealers’ smartphones and tablets.

“The future of customer satisfaction research rests in mobile reporting,” said Ron Kleinfelter, director of business management at Maritz Research. “It’s critical to know what your customers are thinking, especially if they’ve had a less than perfect experience.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts