Glow expands ESG tool to UK and US

Social Responsibility Score (SRS) is a syndicated data tool that allows brands to benchmark, track and identify consumer perception of their ESG performance across audiences, markets and competitors.

The tool will specifically identify the gap between what brands are doing on ESG and what their consumers believe, and uses 13 measures to help determine current market positions and where further investment and communications are required.

SRS is available immediately in the US and UK following its successful launch in Australia.

Glow’s entry into the US market is initially with the support of NielsenIQ, as Glow is a member of the NielsenIQ Partner Network.

Tim Clover, founder and chief executive at Glow, said: “SRS has been under development for over 15 months and has been validated against key brand performance metrics including trust, propensity to pay a premium and revenue growth, based on over $1 trillion of sales data.

“What consumers think of companies and brands’ ESG behaviour has never been more important and SRS is the robust way to measure that perception.”