The partnership sees the launch of GW.IQ, which is a tag-based platform that helps online property owners to understand the demographics, psychographics and behavioural attributes of their users.

The product is designed to offer publishers greater opportunities to maximise yield and sell audiences to the demand side as well as offering brands and agencies a greater understanding of target audiences.

“Regardless of major advances in big data, analytics and tracking, it has never been more difficult to identify the consumer audience online and drive genuine insights into their behaviours and needs. GlobalWebIndex is leading the way in using big data to help its partners easily segment their online audiences at scale with real depth of understanding,” said Bassel Ojjeh, CEO of nPario.