NEWS21 November 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS21 November 2017
Asia Pacific Europe Latin America Middle East and Africa News North America Retail Technology Trends UK
UK – E-commerce growth for the online grocery market has grown by 30% globally, outpacing that of the overall FMCG market, a new report from Kantar’s Worldpanel has found.
The 'Future of E-Commerce in FMCG' study found that e-commerce now accounts for 4.6% of all FMCG sales, with online channels contributing 36% of FMCG growth globally.
Online FMCG outpaced the overall FMCG market in the 12 months to March 2017, with sales of groceries through e-commerce platforms growing by 30%, compared with an overall market increase of 1.3% across all channels.
The report also predicts that the online FMCG market will be worth $170bn by 2025, representing a 10% share of the overall market.
Growth in the online grocery market is led by China, the US, South Korea, Japan, UK, France. Last year, value increased by 52% in China, 41% in South Korea, 8% in the UK, 7% in France and 5% in Japan and the US.
The report also found that the sector is expanding into new markets, with significant value growth in emerging economies such as Thailand (+104%), Malaysia (+88%) and Vietnam (+69%), where e-commerce is in its infancy.
Stéphane Roger, global shopper and retail director at Kantar Worldpanel, said: “We know that e-commerce is still cannibalising offline purchases. However, there is growing evidence that online formats – in isolation – are no longer the best option for winning share. It´s about how online and offline work together to create a better shopper experience."
The report’s findings are based on tracking the behaviour of 500,000 shoppers across key markets in the Americas, Europe and Asia.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
ICO
Insight and Evaluation Manager
The salary range for this role is £49,549– £56,129 pa, with potential for further progression
Spalding Goobey Associates
Research Manager – Ethnographer –Specialist Team within Renowned Research Agency
£38 to 44,000 + Bens
Resources Group
(Research) Bid Manager – Education Research Consultancy
To £50,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Stockport
Tel: +44 (0)161 477 9195
With extensive operational and project management experience, Data Options offer high quality data services to market research organisations of all sizes. Whether as overspill capacity for in house services or as . . .
Town/Country: Witney
Tel: +44 (0)1993 222390
The nature and quality of the Emotional Connection you create and maintain between your brand and its stakeholders is critical to your success. We can tell you how well . . .
Town/Country: Bristol
Tel: 020 7138 3041
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
RT @John_Bizzell: Here are some FAQs from last year - all answers still apply, though the deadline is 4pm on Monday 4 July and the #MRSawar…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments