Global marketing budgets continue rapid rise
The latest GMI shows that, as with previous months, marketing activity was particularly strong in Europe, where a headline GMI of 59 was recorded. The Global GMI was 55.1, which suggests steady growth over the month (when set against the benchmark of 50 that indicates no change).
The GMI is a monthly indicator that tracks current conditions among marketers and their expectations in three key areas of marketing budgets, trading conditions and staffing levels.
Digital and mobile advertising budgets continued to grow rapidly across all regions, while budgets for press, radio and out-of-home fell again in April. Budgets allocated to TV fell in April, driven by weaker activity in Asia Pacific and the Americas. Europe saw strong growth to take its TV index to 55.9.
Full details can be found here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments