NEWS3 May 2016

Global marketing budgets continue rapid rise

Asia Pacific Europe Latin America Media Middle East and Africa News North America Trends UK

GLOBAL — April's Global Marketing Index (GMI) reveals that global marketing budgets have increased for the 38th month in succession. 

The latest GMI shows that, as with previous months, marketing activity was particularly strong in Europe, where a headline GMI of 59 was recorded. The Global GMI was 55.1, which suggests steady growth over the month (when set against the benchmark of 50 that indicates no change). 

The GMI is a monthly indicator that tracks current conditions among marketers and their expectations in three key areas of marketing budgets, trading conditions and staffing levels. 

Digital and mobile advertising budgets continued to grow rapidly across all regions, while budgets for press, radio and out-of-home fell again in April. Budgets allocated to TV fell in April, driven by weaker activity in Asia Pacific and the Americas. Europe saw strong growth to  take its TV index to 55.9. 

Full details can be found here