NEWS15 October 2013
US — Latin America and Asia Pacific are leading the world in terms of ad spend growth, according to Nielsen’s latest Global AdView Pulse report.
Globally, ad spending was up 3.5% in the second quarter of the year, while for the first six months, spend was up 2.8% on the same period a year ago.
All regions reported an improvement (see chart above), save for Europe, which was down 6% year on year – with ad spend increases in Norway, Switzerland and Greece failing to make up for declines elsewhere.
The full report is online here.
The world's leading job site for research and insight
Resources Group
Quant / Qual Project Manager (Italian speaking) – Healthcare
£25,000–£40,000 + Excellent Benefits
Resources Group
(Research) Bid Manager – Education Research Consultancy
To £50,000
Resources Group
Quant Insights Specialist– Brand / Innovation / Cultural Insights
up to £45,000 + Benefits
0 Comments