NEWS15 October 2013

Global ad spend up 2.8% in first half, but Europe is down 6%


US — Latin America and Asia Pacific are leading the world in terms of ad spend growth, according to Nielsen’s latest Global AdView Pulse report.


Globally, ad spending was up 3.5% in the second quarter of the year, while for the first six months, spend was up 2.8% on the same period a year ago.

All regions reported an improvement (see chart above), save for Europe, which was down 6% year on year – with ad spend increases in Norway, Switzerland and Greece failing to make up for declines elsewhere.

The full report is online here.