NEWS28 May 2014
GERMANY — GfK has become the majority shareholder in Genius Digital, eight months on from its initial strategic investment in the TV data company.
Genius’s technology captures and analyses customer data from IP-enabled video devices. According to GfK, the investment helps the company “better meet the increasingly complex analysis needs of Pay-TV operators” through a mix of audience measurement solutions and market research-related service offerings.
Following this new investment, Jonathan Sykes will remain executive chairman of Genius Digital, while Tom Weiss continues as CEO.
In addition, Genius Digital will continue to trade under its own name and will not be integrated into GfK’s brand.
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