GfK renews AGF TV ratings contract worth €130m
GfK will measure national TV usage through a panel of 5,000 households using the GfK TC score measurement device, which will be supplemented by the GfK UMX measurement technology based on the principle of audio-matching.
Data will be made available to TV stations, their advertising sales organisations, media agencies and advertisers on a daily basis. AGF’s partners are TV stations ARD, ProSiebenSat.1, RTL Media Group Germany and ZDF.
GfK has been running the AGF’s TV research system since 1985. This is its sixth successive contractual period.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments