GfK renews AGF TV ratings contract worth €130m

GfK will measure national TV usage through a panel of 5,000 households using the GfK TC score measurement device, which will be supplemented by the GfK UMX measurement technology based on the principle of audio-matching.

Data will be made available to TV stations, their advertising sales organisations, media agencies and advertisers on a daily basis. AGF’s partners are TV stations ARD, ProSiebenSat.1, RTL Media Group Germany and ZDF.

GfK has been running the AGF’s TV research system since 1985. This is its sixth successive contractual period.