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NEWS30 November 2016

GfK recruits US industry heads

Automotive FMCG News North America People Technology

US – GfK has appointed three new industry leads in North America covering the automotive, consumer and technology teams.

June McPherson (pictured) has been brought in as consumer team lead. She began her career as a brand and product marketer at Pfizer, then held management roles at Coca-Cola. She joins GfK from Beta Research Corp.

Dale Drerup joins as automotive lead; he was previously in charge of sales management, strategic direction and planning for the global automotive sector at MaritzCX. He has also worked at TNS and Maritz Research.

Tom Neri – currently head of GfK’s financial services team in North America – will also assume the role of technology industry leader. He has been with GfK since 2012 and prior to that worked at Ipsos and Vision Critical.

Don Simons, GfK’s head of industries for North America, said: "Our industry leaders shape GfK’s engagements with clients. Dale, June, and Tom have credentials and reputations that speak for themselves; they are known as innovators and can-do partners in solving the toughest business problems."  

@RESEARCH LIVE

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