GfK promotes Albert to lead digital and shopper teams
Albert (pictured) joined GfK in 2000 as a research manager and after a period at ABT SRBI, he returned to the company as vice-president. He was made executive vice-president in 2014.
The shopper and retail strategy group focuses heavily on the intersection of online and bricks-and-mortar shopping, through both syndicated studies and custom shopper insights work. The recently renamed digital experiences team collects, assesses, and activates many types of digital data.

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