NEWS9 February 2017

GfK promotes Albert to lead digital and shopper teams

News North America People

US – David Albert has expanded his role at GfK North America and become managing director of both the digital experiences and shopper and retail strategy teams, in addition to his role as director of data insights and integration.

David albert_crop

Albert (pictured) joined GfK in 2000 as a research manager and after a period at ABT SRBI, he returned to the company as vice-president. He was made executive vice-president in 2014.

The shopper and retail strategy group focuses heavily on the intersection of online and bricks-and-mortar shopping, through both syndicated studies and custom shopper insights work. The recently renamed digital experiences team collects, assesses, and activates many types of digital data.