NEWS21 December 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
GERMANY — GfK has issued a statement that it’s no longer likely to meet its annual guidance for the AOI margin (adjusted operating income based on sales) based on its financial performance in the first 11 months of this year.
It has previously predicted a margin of 12.4% – 12.8% but this has been lowered to 12% for 2015. GfK said it was mainly because of delays and additional costs in its TAM contracts in Brazil and Saudi Arabia, as well as slower orders and sales in this Consumer Experiences sector.
It has also announced that it will stop developing its work on mobile insight/location insight network-centric measurement because of technical difficulties preventing a consistent and continuous supply of data from its two main suppliers. However, other mobile developments will continue.
These changes will result in an unplanned write-down of the remaining book value of between €12m and €13m which will adversely affect its 2015 results.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments