GfK launches on-demand tracking service

GERMANY — Global market research company GfK has released new tracking services, Brand Vivo On Demand for brand and Experience Effects On Demand for comms effectiveness.

The company said the new On Demand platform is to meet the need for immediate insights, integration of multiple data sources as well as new flexible price options

The trackers feature real-time access to data, dynamic hot alerts sent for a variety of KPIs and data visualisation.

Clients can choose between three service options: pure self-access (On Demand) where they access data and analyse it easily with intuitive dashboards and visualisers on their own time; or a combination of self-access plus different levels of consultancy from GfK to suit flexible pricing options in the market (On Demand Smart and Plus).