NEWS17 December 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS17 December 2013
BRAZIL — GfK has finalised its $100m, five-year TV audience measurement contract with four Brazilian broadcasters. The new service is planned to go live in 2015.
GfK will collect TV viewing data from 6,000 panel households in 15 Brazilian cities, and promises both real-time ratings in all the monitored cities and overnight consolidated ratings.
The service will rely on GfK’s reporting and media planning software Evogenius for analysis.
Band TV, Record, RedeTV! and SBT agreed the deal with GfK, however the contract provides scope for GfK to sell data to additional TV stations, as well as advertising agencies and buyers.
The new ratings system will be a rival to that already in place, which is overseen by IBOPE.
GfK management board member Gerhard Hausruckinger (pictured) said: “The service we will be bringing as of 2015, based on transparency and reliability, should allow for more data and very robust insights for our clients in Brazil and further strengthens GfK’s presence in a market that offers great potential for future growth.”
With the deal in place, GfK says it will hire approximately 100 new employees for the audience measurement project. The company currently employs about 300 people in the country.
A memorandum of understanding between GfK and the four broadcasters was first signed in November.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
6) Joanna Brassett is founder and CEO at @we are into Studio IntO. She was nominated for her role launching and le… https://t.co/Iy5RVhIxAs
5) Bethan Blakeley currently works in the analytics team at Boxclever Consulting @Weboxclever in Leeds. She uses an… https://t.co/wcNb5RZYps
4) Abhinab Bhanja is the head of pharma insights at @convosphere. Abhinab joined a local Covid-19 response team, an… https://t.co/21qqjXHRxx
The world's leading job site for research and insight
Spalding Goobey Associates
Global Key Account Leader – Consumer Insight
£90 – 100,000 + excellent commission structure & bens
Resources Group
Senior Research Executive – Specialist Boutique Research Agency
£28–33,000 + bonus + good benefits
Department for Transport
Senior Research Officers
National Salary £38,654 and London Salary £42,466
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments