GfK and Nielsen look at joint Brazilian measurement
It would involve Nielsen offering its Digital Ad capabilities alongside GfK’s TV audience measurement data. It is expected the service will launch later this year.
Stefan Raum, global head, media measurement of GfK, said: "This is in line with GfK’s ambition to bring innovation to the Brazilian market. The insights our clients would be able to gain through this new service provide a competitive edge in making smarter and more informed decisions."
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