NEWS17 March 2016

GfK and Nielsen look at joint Brazilian measurement

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GERMANY – GfK and Nielsen have announced that they are in discussions to develop a set of services for advertisers, agencies and media groups that will start with Brazil’s first cross-media ad campaign measurement.

It would involve Nielsen offering its Digital Ad capabilities alongside GfK’s TV audience measurement data. It is expected the service will launch later this year.

Stefan Raum, global head, media measurement of GfK, said: "This is in line with GfK’s ambition to bring innovation to the Brazilian market. The insights our clients would be able to gain through this new service provide a competitive edge in making smarter and more informed decisions."

@RESEARCH LIVE

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