Gamer analytics firm iQU installed in US

The firm collects and analyses data on gamer behaviour on the internet, social media platforms and mobile devices, and uses that information to help developers and advertisers identify the most relevant players for their products.

Weinstein joins iQU from games network CPMStar, where she was director of business development. Prior to that she worked for online ad technology company The Rubicon Project.

She said: “Analytics without a monetary or user-acquisition benefit means nothing to game developers, while advertisers will only succeed by tapping the most relevant and accurate gamer profiles.”