NEWS24 February 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— Gallup has topped the list of market research firms in the latest Business Superbrands Top 500 survey, for the second year in succession.
The company, which appeared at number 54 in the overall list, led seven other research firms.
The final market research rankings (overall positions in brackets) were:
1. Gallup ( 54 )
2. Ipsos Mori ( 85 )
3. Mintel ( 160 )
4. GfK NOP ( 285 )
5. ACNielsen ( 331 )
6. TNS ( 399 )
7. Millward Brown ( 454 )
8. BMRB Omnibus ( 496 )
Microsoft was named the UK’s number one business superbrand, knocking Google off the top slot it had occupied for the previous two surveys. Fast risers on the list included BlackBerry, The Co-operative Bank, Aviva and British Airways.
The Superbrands Top 500 is chosen by a panel of experts including Paul Edwards, chairman of TNS Research International, and over 1,700 business executives across the UK. The business executives’ votes are “the culmination of an independent selection process which considers thousands of brands from over 50 sectors”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
British Council
Research and Insights Manager
Up to £30,354 yearly gross plus £3,300 London Market Allowance yearly gross
Resources Group
Research Manager (Qualitative methods) – Retail/Consumer
£40–50,0000 + great benefits + Outstanding development opportunities!
Spalding Goobey Associates
Director (AD/D) – Qualitative – Research & Strategy Consultancy
£55 to £100,000 + Bonus & Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments