The online study, in conjunction with marketing consultancy Seniosphere Conseil, gathers views from 1,600 Baby Boomers on what they do to age well, where they get advice, their physical and mental wellbeing and spending priorities, among other issues. 

"In recent years the 50+ market has become increasingly important to brands," said Julian Kenway, commercial director at Future Thinking. "Our Ageing Well study, in association with Seniosphere, helps to understand the effects of ageing and the evolving needs of the baby boomer generation."

Findings will be presented at two breakfast seminars in February. More information can be found here.