NEWS23 August 2016

Freesat launches live audience measurement service

Media News UK

UK — Subscription-free satellite TV service Freesat has announced a new service showing viewing behaviour for free-to-air television in real-time. 

The service runs on an audience attribution platform developed by TVbeat, and shows viewer behaviour across channels and programmes. 

Anonymised data is captured from over 10,000 connected Freesat set-top boxes (whose users have opted in to share their data). 

As well as real-time linear TV viewing data, the service provides behavioural information related to time-shifted and on-demand viewing and can be segmented by users’ location, viewing duration and resolution. 

“We’re delighted to have worked with TVbeat to develop and test a really innovative service, which breaks new ground for audience measurement in the UK," said Alistair Thom, managing director of Freesat.

"The insights provided by a combination of real-time data, scale and granularity will, we believe, have a significant and positive effect on the broadcast industry. More importantly, it will benefit viewers, as it enables broadcasters to respond quickly and precisely to their preferences.

"Ultimately this real-time, granular measurement system will help to maintain a robust free-to-air TV market in the UK. We look forward to working with TVbeat, broadcasters and others to harness the extraordinary potential of the data.”