Fox Business Network becomes Nielsen client
The channel’s overnight ratings will be available to all Nielsen subscribers and daily, weekly, monthly and quarterly viewing figures will be added to the ratings firm’s syndicated reports.
Paul Rittenberg, FBN’s executive vice president of advertising sales, said: “As we enter into the new upfront season and continue to expand both our base of advertisers and network distribution, we felt it was the appropriate time to make our ratings fully available.”
FBN has been running since 2007.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments