NEWS25 March 2011

Fox Business Network becomes Nielsen client

New business North America

US— Financial news channel Fox Business Network (FBN) has signed up to become a Nielsen Media Research client, adding its viewing figures to the ratings firm’s reports.

The channel’s overnight ratings will be available to all Nielsen subscribers and daily, weekly, monthly and quarterly viewing figures will be added to the ratings firm’s syndicated reports.

Paul Rittenberg, FBN’s executive vice president of advertising sales, said: “As we enter into the new upfront season and continue to expand both our base of advertisers and network distribution, we felt it was the appropriate time to make our ratings fully available.”

FBN has been running since 2007.