NEWS8 August 2012

FourthWall Media launches data division

North America Technology

US— Interactive television agency FourthWall Media has launched a new MassiveData division to mine set-top box viewing data for audience insights.

The division will be led by FourthWall’s SVP of media measurement Bill Feininger.

FourthWall CEO Tim Peters said: “There’s an unquestionable need for actionable, timely insights for television. We have unique expertise in set-top box audience measurement that, when combined with Big Data tools and technology, allows us to deliver the actionable insights and competitive advantages our customers desire.”