NEWS8 August 2012
US— Interactive television agency FourthWall Media has launched a new MassiveData division to mine set-top box viewing data for audience insights.
The division will be led by FourthWall’s SVP of media measurement Bill Feininger.
FourthWall CEO Tim Peters said: “There’s an unquestionable need for actionable, timely insights for television. We have unique expertise in set-top box audience measurement that, when combined with Big Data tools and technology, allows us to deliver the actionable insights and competitive advantages our customers desire.”
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