FourthWall Media launches data division

The division will be led by FourthWall’s SVP of media measurement Bill Feininger.

FourthWall CEO Tim Peters said: “There’s an unquestionable need for actionable, timely insights for television. We have unique expertise in set-top box audience measurement that, when combined with Big Data tools and technology, allows us to deliver the actionable insights and competitive advantages our customers desire.”